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1960s Schlitz Beer Real Gusto Ads

Today here are some ads form Schlitz Beer’s 1960s Real Gusto ad campaign. This is just the tip of the iceberg for these ads. Do a quick google search and you will find many more. All five of these ads were from 1964 and 1965. I especially like the one from the 1964 Olympics in Tokyo! Let me know in the comments if you have a favorite.

SchlitzBeerEbonyMar1964

SchlitzBeerLifeMagOct21964

SchlitzAdLifeMagNov281965

SchlitzBeerAdAug271965

SchlitzBeerEbonyAug1965

sources: Ebony and Life Magazines

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Posted in: Vintage Ads, Vintage Food Photo of the Week | Tagged: 1960s, 1964, 1965, ad campaigns, beer ads, ebony magazine, life magazine, light beer, old ads, old images, real gusto, Schlitz Beer, Tom Harmon

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2 thoughts on “1960s Schlitz Beer Real Gusto Ads”

bekitschig says:
May 12, 2020 at 2:08 pm

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Those are great! I’m torn between the lady and the lifeguard …

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- Quaint Cooking says:
  May 13, 2020 at 3:07 pm
  
  Reply
  
  I know! I love old advertising.
  
  LikeLiked by 1 person

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First off when I take a break from social media, I really take a break. My last post was in 2020. Anyways I didn't take a break from my little cooking blog. I have a tradition on Quaint Cooking where I find a Thanksgiving menu from the past and make it. It is a fun (and sometimes tedious) glimpse to how similar yet different the past's approach is to this meal. This year I did a menu from a Cook Index recipe box from 1958. Last year (the second picture) is from a 1939 menu I got from a newspaper and the one that caused me the most trouble. In 2020 (third photo), I did a menu from a 1970s Southern Living cookbook. The last photo is from 2019 and is the menu that started it all. It is from a 1963 Better Homes and Gardens Cookbook. Of course these can be checked out on my blog quaintcooking.com if anyone is interested!

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