Chase & Sanborn 1957 Flavor Break Instant Coffee Ad Campaign

This is a 1957 ad campaign that ran in magazines from Chase & Sanborn for their instant coffee. These featured illustrations by cartoonists Whitney Darrow Jr. I know these old ads can be wordy with tiny print so I typed out the ad copy beneath each ad. My favorite part of the ad is in the third one where the copy writer thought Pennsylvania was too long of a word and shortened it to Penna. If you have a favorite let me know in the comments!

Chase&SanbornInstantCoffeeAdJun101957

Ad copy: Whenever you’re in the mood for coffee . . .  mealtime or any time . . . don’t settle for just a coffee break. Give yourself a Flavor Break with Instant Chase & Sanborn.

This is the full-bodied coffee. Wonderful when it’s steaming hot. Delicious when it’s iced. Fully satisfying any way you make it.

For the best instant in your day, stop for a Flavor Break with Instant Chase & Sanborn. You’ll get a full cup of flavor every time!

Makes the kind of good coffee everyone loves!
“Was I surprised!” says Mrs. Rose Nemeth, Paramus, New Jersey. “Making iced coffee was always a problem for me. It ended up too weak usually – without much flavor. Not this Instant Chase & Sanborn though. What flavor it gives, even with melting ice! My neighbors think its my recipe. I tell them it’s my brand.”

Chase&SanbronInstantCofeeMay131957

Ad Copy: A cup of coffee should be a mood. . .a pleasant interlude. . . a perfect companion to meals and in-between moments. And when it’s Instant Chase & Sanborn it’s all of those – and more! It’s a real Flavor Break!

That’s because this is the full-bodied coffee. Wonderfully invigorating. Exceptionally satisfying!

Next time, don’t settle for just a coffee break. Give yourself a Flavor Break with Instant Chase & Sanborn. From first sip to second cup you’ve never tasted finer!

Please even the hard-to-please!
“Frankly, I had my fingers crossed,” says Mrs. William Baker, Highland Park, Illinois. “My husband likes his coffee good and hearty, New Instant Chase & Sanborn surprised him with its rich flavor. It’s our idea of good coffee.”

Chase&SanbornInstantCoffeeApr291957

Ad Copy: Whenever you’re in the mood for coffee . . . mealtime or any time – give yourself a Flavor Break with Instant Chase & Sanborn. This is the full-bodied coffee . . . brimful of flavor . . . fully satisfying. For a full cup of flavor, make Instant Chase & Sanborn. One sip and we predict . . . you’ll buy it always!

Makes the kind of good coffee everyone loves!
“A welcome break”, says Mrs. Lee Cheyna of Philadelphia, Penna. “What with two children and a house to run. I just couldn’t get through the day without time out for coffee. This New Instant Chase & Sanborn is way better than the instant coffee we’ve been using. So quick and simple, too.”

Chase&SanbornInstantCoffeeJul221957

Ad Copy: Whenever you’re in the mood for coffee . . . mealtime or any time . . . don’t settle for just a coffee break. Give yourself a Flavor Break with Instant Chase & Sanborn.

This is the full-bodied coffee. Wonderful when it’s steaming hot. Delicious when it’s iced. Fully satisfying any way you make it.

For the best instant in your day, stop for a Flavor Break with Instant Chase & Sanborn. You’ll get a full cup of flavor every time!

Makes the kind of good coffee everyone loves!
“It sure made a hit with Dad!” says Mrs. M. Craig, Locust Valley, N,Y. “Iced coffee is my father’s favorite hot-weather drink. But it’s got to have a lot of flavor. It took a while, but I finally found an instant coffee that did the trick. Instant Chase & Sanborn. He loves it. So do we!

Chase&SanbornInstantCoffeeJun241957

Ad Copy: Whenever you’re in the mood for coffee . . . mealtime or any time – give yourself a Flavor Break with Instant Chase & Sanborn. This is full-bodied coffee . . . brimful of flavor . . . fully satisfying. For a full cup of flavor, make Instant Chase & Sanborn. One sip and we predict . . . you’ll buy it always!

Please even the hard to please!
“I’m a coffee veteran!” says Mr. Ray Baumgardner, Dallas, Texas. “I’ve been making coffee for over thirty years now. I’ve ground it by hand, bought it by the bag and by the can. Then I tried these new instant coffees. Never found a one with enough flavor to satisfy me till I came across Instant Chase & Sanborn. Its my brand now!”


source: Life Magazines from 1957

 

 

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